Why domain is important
Having your own domain name makes your company look professional and 88% of Europe and North America are using the internet.
Having your own domain name indicates you’re part of the Digital Revolution, and it implies that you’re up-to-date on emerging technologies. Having your own domain name might just put you ahead of your competitors.
If you don’t own your domain name, you’ll have to take a new URL, which will destroy the branding that you built up with your first address.
If you decide to register a domain name that matches the concept of your business you might draw Web surfers in search of that topic.